Your professional brand is a big deal, and it’s more crucial to your job search than ever before. With one search, recruiters and hiring managers can quickly bring up your online presence and make snap judgments before they decide if you are worth a phone call. Cultivating a strong presence can mean the difference between having to search out job listings and having potential job opportunities come straight to your inbox.

LinkedIn is undoubtedly the front runner when it comes to cultivating your professional image; it’s your professional brand, letting recruiters and hiring managers find you before you find them. But what do recruiters look for on LinkedIn? And what makes a recruiter or hiring manager stop at your profile over another?

The first step is making sure you have a complete profile, “a recruiter is going to look at a complete profile versus an incomplete one, they are making decisions quickly, they want to have as much information they can have,” says Catherine Fisher, senior director of corporate communications and LinkedIn’s career expert.

Fisher specializes in helping people and companies build a LinkedIn profile that will attract clicks, and she has the inside scoop on the perfect recipe for a LinkedIn profile that will make recruiters stop in their tracks.